How is SEO different from SEM and PPC?
September 6, 2024 ⚊ 1 Min read ⚊ Views 17 ⚊ BLOG
Another key point: it’s important never to think of it as “SEO vs. PPC” (i.e., which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it).
As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.
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