What is Search Engine Optimization?

Search Engine Optimization (SEO) plays a crucial role in local digital advertising. It involves optimizing a website to rank higher in search engine results for local searches. This means when people in a specific area look for services or products online, SEO helps ensure that a local business’s website appears prominently. Effective local SEO includes using location-based keywords, optimizing local business listings, and creating content relevant to the local audience. By improving search visibility in this way, businesses can attract more local customers, making SEO an essential tool in any local digital advertising strategy.

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